Starting January 21 through February 17, McDonald’s locations across the state are raising money and awareness for RMHC of NC through the annual “Share Your Heart” fundraiser. In all of North Carolina, McDonald's restaurants and patrons are invited to purchase a pink paper heart for $1 each during the Valentine season. Proceeds benefit the Ronald McDonald Houses in North Carolina who provide "homes away from home" for families of seriously-ill children receiving treatment at area hospitals. Serving more than 2,800 families each year, Houses are located in Greenville, Durham, Chapel Hill, Winston-Salem and Charlotte.
The hearts are displayed in the restaurant with the donor's name listed. Since 2007, more than $700,000 has been raised to help support the families and children who rely upon the Ronald McDonald Houses and the Ronald McDonald Family Rooms during a child's illness.